Data Controller
Marcello Riccardo Larosa — Private English Teacher, Milan, Italy
Business number: 13534870962 · info@englishwithmarcello.com
Only the data controller has direct access to the personal data collected and uses it solely for the purposes described in this policy.
01 — Introduction
At English With Marcello (www.englishwithmarcello.com), I respect your privacy and am committed to protecting your personal data. This policy explains what information I collect, how I obtain it, how I use it, and where I store it. It also explains how your choices affect the collection and use of your information.
By using this website, you acknowledge this Privacy Policy. Where required by applicable law, certain data processing activities — such as analytics and advertising cookies — are activated only after your explicit consent through the cookie banner.
This policy applies only to www.englishwithmarcello.com and its visitors. It does not cover information collected through other channels (phone, email) or third-party websites linked from this site.
Any changes to this policy will be published on this page. Please check regularly. Questions? Write to info@englishwithmarcello.com.
02 — Data Collection
Below is a complete overview of every data collection point across the website.
| Where | Tool | Data Collected | Required? |
|---|---|---|---|
| Free lesson booking ('Book Free Lesson' button, all pages) |
Tally tally.so/r/n0DVE0 |
First name, email address, goals/notes (optional) | Name + email required |
| English level quiz (Bookings page, Waiting List) |
Tally tally.so/r/3XQ4WY |
First name, email address, quiz answers | Name + email required |
| Waiting list (Waiting List page) |
EmailJS emailjs.com |
Full name, email address, English level, optional notes/goals | Name + email required |
| Lesson booking calendar (Bookings page) |
Calendly calendly.com |
Name, email address, chosen date and time slot | Required by Calendly |
| Testimonials (Home, Reviews pages) |
Public platforms (e.g. Google, social media) | First name + review text only (no photos, no contact details) | Already public |
| All pages — analytics |
Google Analytics | Pages visited, time on site, traffic source, device type, IP address (anonymised) | Consent (cookie) |
| All pages — advertising |
Google Ads | Ad interactions, conversions, remarketing audiences | Consent (cookie) |
| All pages — advertising |
Meta Pixel | Page views, ad interactions, device type, IP address | Consent (cookie) |
| All pages — advertising |
TikTok Pixel | Page views, ad interactions, device type, IP address | Consent (cookie) |
All 'Book Free Lesson', 'Ready to Start', and 'Book Free Trial' buttons on the site link to Tally forms. Both forms require at minimum a first name and email address in order to proceed — this information is necessary so I can contact you about your trial lesson or follow up as a potential student. Additional fields (such as goals or quiz answers) are optional. Tally processes the data you submit through its own secure servers and has its own privacy policy. I receive only the information you enter, which I use exclusively to respond to your request and organise lessons.
The waiting list form on the dedicated page is built directly into the website and sends submissions via EmailJS. The data you enter (name, email, level, optional notes) is delivered securely to my inbox and is used only to contact you when a group spot opens. I do not share this data with third parties.
The booking calendar on the Bookings page is powered by Calendly. When you book a lesson, Calendly collects your name, email address, and chosen slot. Calendly has its own privacy policy. I receive a booking confirmation and use your details only to manage and conduct the lesson.
Reviews shown on the Home and Reviews pages are taken from public platforms (such as Google or social media). Only the student's first name and the text of their review are published — no photos, contact details, or other personally identifiable information.
If you are a student and wish to have your testimonial removed from this website, contact me at any time at info@englishwithmarcello.com and I will remove it promptly.
03 — Third-Party Tools
The following third-party services are integrated into this website. Each has its own privacy policy that governs how it handles data independently.
Analytics and advertising tools (Google Analytics, Google Ads, Meta Pixel, TikTok Pixel) use cookies and similar tracking technologies to collect data about how visitors interact with this site. This data is used to analyse site performance and to measure the effectiveness of paid advertising campaigns. These tools are activated only after your explicit consent via the cookie banner.
03b — Cookies
This website uses cookies and similar tracking technologies. Cookies are small text files stored on your device that help the site function and allow me and third parties to understand how visitors use the site.
When you first visit this website, a cookie banner will ask for your consent before any non-essential cookies are set. You can accept all cookies, reject all non-essential cookies, or customise your preferences by category. You can change or withdraw your consent at any time by clicking the cookie settings link in the footer.
| Cookie name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
| cky-consent | CookieYes | Stores your cookie consent preferences so the banner does not reappear on every visit. | 1 year | Necessary |
| cky-consent-categories | CookieYes | Stores which cookie categories you accepted or rejected. | 1 year | Necessary |
| _ga | Google Analytics (Google Ireland Ltd) | Identifies unique visitors and tracks sessions. Used to generate statistical data on site usage. | 2 years | Analytics |
| _ga_XXXXXXXX | Google Analytics (Google Ireland Ltd) | Persists session state data across page requests for Google Analytics 4. | 2 years | Analytics |
| _gcl_au | Google Ads (Google Ireland Ltd) | Used by Google Ads to store and track conversions from ad clicks on this website. | 3 months | Marketing |
| _gads / _gac_* | Google Ads (Google Ireland Ltd) | Used for remarketing — shows ads to users who have previously visited this website. Also used to measure campaign effectiveness. | 13 months | Marketing |
| _fbp | Meta Platforms Ireland Ltd | Used by Meta (Facebook/Instagram) to deliver, measure, and improve the relevance of ads shown to users who have visited this website. | 3 months | Marketing |
| _fbc | Meta Platforms Ireland Ltd | Stores the Facebook click identifier from the last ad click. Used for attribution and conversion tracking. | 3 months | Marketing |
| _ttp | TikTok Technology Limited | Used by TikTok to measure the effectiveness of advertising campaigns and to show relevant ads to users who have visited this website. | 13 months | Marketing |
| _tt_enable_cookie | TikTok Technology Limited | Determines whether the TikTok Pixel should be enabled for the current visitor. | 13 months | Marketing |
Note: Google Tag Manager (GTM) is used to manage and deploy all analytics and advertising tags on this site. GTM itself does not set cookies — it is simply a container that fires the tags above based on your consent preferences.
In addition to using the cookie banner on this site, you can manage or delete cookies directly through your browser settings. Please note that disabling certain cookies may affect how the website functions. The following links provide guidance for the most common browsers:
04 — Data Use
I use personal data to:
I do not sell, rent, or share your personal data with third parties for their marketing purposes.
I store and process personal data in Italy. Data submitted through third-party tools (Tally, Calendly, EmailJS) is processed on their own servers. Analytics and advertising data (Google Analytics, Google Ads, Meta Pixel, TikTok Pixel) may be transferred to servers outside the EU, including the USA, in accordance with each provider's privacy policy and applicable data transfer mechanisms.
05 — Legal Basis
Under the General Data Protection Regulation (GDPR), I process personal data only when a valid legal basis exists.
06 — Your Rights
If you are a resident of an EU country, the following rights apply to your personal data:
To exercise any of these rights, contact me at info@englishwithmarcello.com. I will respond within one month. If more time is needed due to the complexity of the request, I will notify you within one month of the delay.
In the event of a data breach that poses a risk to your rights, I will notify you as quickly as possible and within 72 hours of becoming aware of it.
07 — Security & Other
I take reasonable technical and organisational measures to protect the personal data I collect. However, no online data transmission is ever 100% secure. You can help by using a strong, unique password and keeping your devices secure.
By submitting any form on this website, you confirm that the information you provide is accurate and up to date. I cannot be held responsible for errors, delays, or issues arising from incorrect or incomplete information provided by you.
The content on this website is provided for informational purposes only. While I make every effort to keep information accurate and up to date, I accept no liability for any loss or damage arising from reliance on the content of this website or from interruptions in service.
Any materials, resources, or content shared during lessons or via this website are for the personal educational use of the student only. They may not be reproduced, distributed, shared, or published without my prior written consent.
Lessons may not be recorded by the student — in audio or video — without my explicit prior consent. Any unauthorised recording is a violation of my privacy and intellectual property rights.
By using this website, you agree to do so in compliance with all applicable laws and regulations, including those governing internet use, intellectual property, and data protection. I accept no responsibility for any unlawful or improper use of this website or its content by users.
If you wish to be removed from the waiting list, contact me directly at info@englishwithmarcello.com and I will delete your data promptly.
If you are a US resident and specific state privacy laws apply to the processing of your data, you have certain rights under those laws. I will make a good-faith effort to comply.
Reach out about anything related to your data.